VA 301/302 at SU/FASS/VACD
Instructor:
Elif Ayiter

Overwiew
Design by historic style, geography or content
//Project 01 Turkish Style
//Project 02 Belle Epoque
//Project 03 50's Retro/Kitsch
//Project 04 Tribal
//Project 05 Medieval
//Project 06 The Avantgarde
Abstract Concepts
//Project 07 Abstract Concepts
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Overview:
It is one of the main challenges of the graphic designer, and by extension, multimedia/web designer to provied visual solutions adressing a specifc style, culture or content. While the contemporary design creed may be highly applicable in certain situations there are many projects where bitmap fonts, hightech backdrops and the like are simply inapplicable. As an example: If you are requested by a client to design a label for a jam jar you simply cannot apply the solutions that would be highly appropriate for say a GSM service providers website. In this course we are going to learn about styles, how to find the resources for them and how to implement them in such a way that whilst carrying their original references they are nonetheless going to reflect a contemporary vision. In other words what we design should not "look" as if it was designed in that specific era or culture, but endeavour to incorporate elements thereof into a contemporary design.

You can find clipart, fonts, shapes that relate to the projects at the following link:
material.htm

Due to the fact that you will be working in Turkey, using the turkish alphabet and language, the textual material to be used in all assignments will be in Turkish.

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Project 01 Turkish Style
Corporate Identity
"Meşhur Bursalı İskender İskenderoğulları"

You will design a logotype and implement it into a full Corporate Identity package for an imaginary traditional İskender Kebapçısı located in the neighborhood of Etiler in Istanbul. As is the case with many other kebap houses in that neighborhood this is a well decorated and classy establishment, like the renowned Levent restaurant "Venge". Your design package will consist of:
//00 Logotype
//01 Letterhead, envelope, business card, invoice
//02 Presentation Folder
//03 Bayram/New Year greeting card
//04 Calendar (one representative page)
//05 Vehicle Design
//06 Establishment sign
//07 Delivery service cardboard package

Keywords:
Turkish, ornate, appetising, food, meat, expensive, classy, elegant

Colours:
Since İskender Kebap establishments in Turkey always have the same colour scheme and are at this point, recognisable to everyone by their colours, there is a colour restriction for this project: Green + white + black have to be used as the primary 3 colours. You can however add on an extra colour, although this 4th colour should in no way overpower the primary colour scheme.

Duration:
4 weeks

Links
http://www.lesartsturcs.com/index.html
http://www.antikas.com/content/
http://67860038.home.icq.com/
http://www.turkishculture.org/graphic_arts/
http://www.turkishculture.org/metal_artwork/
http://turkgolge.sitemynet.com/

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Project 02 Belle Epoque
"Markiz Pasatanesi"
Menu Design

The famous Markiz Pastanesi in Beyoğlu was recently restored and reopened, after having been disfunctional for almost 30 years. You will design a menu, (back and front covers), using the existing Markiz Pastanesi logotype that will suit the needs, style and historic connotations of this wonderful establishment. As part of the project we shall hold the first class on site at the patisserie in Beyoğlu enjoying their wonderful coffee and pastries, so that you can get a personal feel for the ambience and architecture of the place.

Keywords:
1900-1910, art nouveau, belle epoque, elegant, floral, expensive, finely crafted, detail, ornate.

Colours:
There are no restrictions as to your colour palette in this project.

Duration:
3 weeks

Links
http://www.passage-markiz.com/mt.htm
http://www.diproltd.com/haber/aynali.html
http://www.tempodergisi.com.tr/eglence/mekan/04627/
http://www.la-belle-epoque.com/index.html
http://www.costumes.org/history/100pages/
timelinepages/1890s1.htm
http://jugendstil.pagina.nl/

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Project 03 50's Retro/Kitsch
"Zeki Müren// Bir Demet Yasemen or Bahçevan" or a title from any of Zeki Müren's well known songs.
CD Design

Zeki Müren, has become a powerful icon and represents a certain era and style of Turkish culture, i.e. the late 1950's and 1960's. Although strictly speaking the visual, typographic and stylistic elements and objects, such as signs and typography, radios, cars, lighting fixtures and textiles of this era were no longer present on a global scale, or at least as part of western culture, Turkey throughout the 60's and into the best part of the 70's was very heavily into "50's Retro" iconography and style. On the other hand, Zeki Müren, with his flamboyant and warm personality, his clothing and hairdo's, his inimitable stage sets and presence epitomises the concept of "Kitsch". Your task will be to design a CD cover and booklet that will convey the visual/cultural style of this particular period of Turkish culture, as well as the personality and flamboyance of the famous Turkish "Art Sun"

Keywords:
50's, retro, colorful, fun, whimsical, nostalgic, warm, over-the-top, flamboyant, streamlined.

Colours:
There are no restrictions as to your colour palette in this project.

Duration:
3 weeks

Links
http://www.sanatgunesi.com/
http://www.emreplak.com.tr/artists/zeki.htm
http://muren.turkiye.org/
http://home.att.net/~design-house/
http://www.dmk.dk/links/
http://vintagecastle.com/index.html
http://www.costumes.org/history/
http://www.realstockings.com/fashionpics.html
http://www.yesteryear.auracom.com/the1950s.htm
http://www.classiccar.com/
http://www.colby.edu/personal/
http://www.fontdiner.com/
http://www.retrographix.com/
http://www.signmuseum.org/
http://www.jivinlounge.com/
http://www.roadsidepeek.com/index.htm
http://www.lostamerica.com/
http://hotrodnostalgia.com/
http://www.digitaldeliftp.com/
http://www.chickenhead.com/truth/1950s.html
http://www.pinballrebel.com/game/cola/ads/ads.htm
http://www.pinballrebel.com/
http://www.renevintagetreasures.citymax.com/

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Project 04 Tribal
Corporate Identity
"yengeç ve oğlak"

You will design a logotype and implement it into a full Corporate Identity package for an imaginary chain of stores called "yengeç ve oğlak". This establishment specialises in African, Oceanian, South American art and artifacts which are unique and would appeal to an educated upmarket clientele and their interior designers and architects. The stores also have in house cafes and/or restaurants:
//00 Logotype
//01 Letterhead, envelope, business card, invoice
//02 Presentation Folder
//03 Menu cover
//04 Calendar (one representative page)
//05 Vehicle Design
//06 Establishment sign
//07 Web banner

Keywords:
Tribal, abstracted, stylised, geometricised, cut-outs, bold, expensive, classy, design

Colours:
Earth colours, wood and fabric textures.

Duration:
4 weeks

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Project 05 Medieval
"Gülün Adı", Umberto Eco
Book cover design

You will design a book cover for the above book, which is by a contemporary writer but takes place in a medieval monastery. Thus the design has to incorporate both elements of medieval design as well as be unmistakably contemporary

Keywords:
Medieval, diminuendo, condensed typefaces, illumination, ornate, intellectual, sophisticated, symbol.

Colours:
Medieval colours are derived from natural dyes and ground precious stones and the books are crafted onto parchment which is beige. Thus your colour palette should reflect these elements.

Duration:
3 weeks

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Project 06 The Avantgarde
"Garaj"
3 posters for an underground disco.

The avantgarde'ists in question are the Futurists, the Dadaists and the Constructivists of the first quarter of the 20th century. You will design a series 3 posters advertising the above establishment choosing one of the above movements.

Keywords:
Typographic, collage, assemblage, juxtaposition, contrast, shocking.

Colours:
There are no restrictions as to your colour palette in this project.

Duration:
3 weeks

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Project 04 "Abstract"
The finalproject is also the most demanding in that here we will be dealing with the visualisation of abstract concepts into concrete, tangible visual material. You will find all the reference and resource material and create the keywords by browsing the net, thus no links are provided.

Subject
The Planets
The 9 planets, sun, moon, mercury, venus, mars, jupiter, saturn, uranus, neptunehave meanings and personalities, that are used in astrology but also provide material for world mythologies. You will select 4 of these planets and design 4 1280 x 1024 sized wallpapersthat will visually interpret the abstract characteristics of each of them. Your 4 wallpapers should be distinct from one another and yet form a cohesive series of 4.

Duration:
3 weeks

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