This site is designed for people who are already familiar with the basic premises and concepts of graphic design and typography. Here, nonetheless are some pointers:

Key Concepts

// Do not be ambiguous. Ambiguity when placing elements on a page is a suicide formula. Be deliberate in what you do and let it show.
// Use plenty of empty (negative) space. Do not crowd a page if you can possibly help it.
// Group things, set up hierarchies.
// Use Generic typefaces as much and as often as you can.
// Be bold! Timidity is yet another suicide formula when it comes to design.

Do's Don'ts

Be respectful!!

I cannot stress this enough:
The type, ornaments, elements
and all other stylistic references that you use
are part of our human cultural heritage.
Do not cut and chop and
butcher things to suit
your needs.

Be sensitive:
Look and try to understand the references.
Try to recognize them.

What you hold here in your hands as young designers
is part of what makes us humans unique
and special...

Typography

Use Generic Typefaces.

Do not use fonts because you like the look of them.
Make sure that the type you choose does in fact, carry
the references and associations your
design needs.



When using typefaces that convey a certain
era, location, mood, etc. it is usually a good idea to use
these as accents rather than full texts.



Do not go overboard with stylistically
powerful type.



It is perfectly alright to mix one powerful typeface with
more than one member of a generic font family.



Do not mix powerful typefaces with one another.


Caps and initials belong at the start of sentences and words.


When setting type do not put initials or decorative
caps into full words.

Layout



Leave as much empty (negative) space as you
possibly can. Empty space is space that carries no essential
visual or typographic information. Always remember:
The ideal ratio of full/empty is something like
20/80!



With the best of intentions it may not always be possible to design "empty" pages but never crowd a page if you
can help it. Use every trick in the book:
Group objects, align objects, reduce type
sizes; in short do whatever it takes...


Group objects and type into hierarchically
meaningful clusters and leave space between your groups
to ease navigation of the page.



Do not space things evenly.
This looks boring.



Make sure your objects and typefields are of
different sizes and cluster and group the rest
around the primary (headline) object.



Same sized objects are difficult to group
and look boring to boot.


Every good design has a grid:
You may not see it but it is there.



Don't forget the grid!


Or deliberately "break" the grid. Space things unevenly,
bunch them, crunch them and scatter them.



But again:
Do not be ambiguous. If you do it, really go for it!


Align things exactly...


Never do the above:
Objects and type that are "almost" aligned
will confuse the eye and make your
designs crowded and messy.



...or don't align, be deliberately "unaligned". With the above
shapes there is no confusion: We perceive immediately
that these shapes are not meant to be aligned.



Do not leave things ambiguous. The above shapes
are not aligned, but they are close enough to
look confusing to the eye.


When cenetering type or objects:
Make sure that the things you are centering
have enough difference in width.



Objects that are almost the same in width, when
centered with one another will
usually look clumsy.


Try to fade in or out of a design...


This looks clumsy! It would have been much more
effective to let the objects either fade in or
fade out...