Strong Typefaces//


to download fonts go to:
http://www.dafont.com/en/


Generic Typefaces

Type, more than any other element that you put on a layout will tell a tale: It will remind us of particular historic periods, geographic locations and cultures and of course, moods and concepts. Typefaces that have strong "personalities" almost always have to be used with utmost care and discretion and only in situations where you are absolutely positive that the typeface is stylistically correct: Correct as to historic, cultural, geographic references, as well as concept and mood. Even then these typefaces usually will benefit from appearing in the company of "better behaved", low key fonts: There are very few typefaces that will work for that purpose, that will be suitable for every design project and every subject, that will not impose their own "personality" upon the work but will take on the characteristics of the page that they are embedded in (see example). These fonts will lend themselves especially well to secondary or body text, but I know from personal experience that you can use "Helvetica/Swiss" with its wide font family literally in any design; from wedding invitations to contemporary medieval text interpretations to corporate work. These verstaile typefaces we call the generic typefaces:



Note that Futura is not included in the selection above, although most sans serif type families are. Futura, although a simple sans serif typeface, has very strong Art Deco connotations and has thus been excluded.

There are certain typefaces that while not being generic in the strictest sense of the word, I find work well with a diverse range of styles. These are condensed typefaces:



There are certain typefaces that are non-generic but nonetheless have sufficiently broad characteristics to be mentioned here:



Pixel or bitmap fonts also show certain generic characteristics and can be utilised in a diverse range of subjects, although some discretion as to their usage limits is obviously in order.




Serif typefaces are usually too "serious" or "corporate" to be used widely, but the below listed can be used within broader contexts. Again discretion is called for: I would certainly not design a childrens playground sign using any one of these: